Making Cars a Bit More “Alive”

The core philosophy of Mazda’s designers elevates the car almost to living-being status. They want to juxtapose the ferocity of a leopard falling out of a tree onto its prey with the feline grace of a Persian cat stretching in front of the fireplace on a cold winter night. They also believe that science without heart yields humdrum vehicles that always feel like “more of the same.” They want people to get emotional about their new cars, which is why they put everything into the exacting craftsmanship, elegant lines and work-of-art wow factor of every Mazda.